Case Study


Jane Tomlinson’s Run For All

Creating 12,000 exclusive medals for runners participating in Run For All’s inaugural event, The Rob Burrow CBE Leeds Marathon.


Key facts and figures



The very first Rob Burrow CBE Leeds Marathon and Half Marathon took place



Runners at Headingley Stadium ran through the streets of Leeds as part of the event


£5 million+

Raised for the Motor Neurone Disease Association, the official charity partners of the race

Helping Run For All launch their first ever Rob Burrow CBE Leeds Marathon

As one of the UK’s biggest not-for-profit events companies, Jane Tomlinson’s Run For All provides a fundraising vehicle for a huge number of local and national charities.

Looking to raise money and awareness for Motor Neurone Disease at their latest event, the hilly 26.2mile course from Headingley to Otley and back saw an impressive 12,000+ runners take part.

All participants required exclusive medals to celebrate and commemorate this amazing achievement, which is why they entrusted Bespoke Medals with creating a unique memento.

Having worked with Bespoke Medals on other projects, Run For All wanted to create an eye-catching design which would incorporate Rob Burrow CBE (who was diagnosed with MND in 2019) and his rugby background, the number seven (for their 7 in 7 challenge) and the Run For All brand.

Bespoke Medals also faced the challenge of ensuring that the medal not only complemented Run For All’s existing designs, but that it ultimately stood out from the other popular events they host.

Looking to create something which brought together everything the event stood for, Bespoke Medals worked collaboratively with the client to develop the designs, which were highly regarded by everyone in attendance.
The huge success of this project has resulted in Run For All continuing to work with Bespoke Medals for their next race in 2024 – something which Bespoke Medals can’t wait to get started on!

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The outcome was brilliant, the designs from Bespoke Medals are always really good and the customer service is great. We were so pleased with how the medal turned out. It was so well received that some entrants even got tattoos of it!


We offer a FREE in-house design service

On acceptance of a quote, we will send you a design within 3 – 4 working days – above all it’s FREE no matter what size your order! Simply send us your guidelines with any logos and we will do the rest.

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